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Who is Brian Lambert?

With over two decades of experience at the intersection of sales enablement, technology, and digital transformation, Dr. Brian Lambert is a renowned authority in helping organizations thrive in today’s AI-driven economy. He specializes in developing go-to-market strategies, aligning technology with sales and marketing efforts, and empowering organizations to navigate the complexities of digital innovation.

Dr. Lambert has redefined sales enablement through his Digital First, Jobs Second philosophy, which prioritizes digital mastery as the key to long-term success in the evolving marketplace. His Agility Selling Sales Methodology and co-authored sales competency framework provide sales professionals with the tools to excel in a world driven by big data, AI, and cloud-based solutions. This innovative approach helps organizations streamline sales processes, leverage digital tools, and enhance buyer-centric strategies.

A thought leader in organizational behavior and change management, Dr. Lambert emphasizes the critical role of aligning behavioral systems with digital transformation initiatives to boost revenue performance. His work empowers organizations to integrate new technologies and adapt to rapidly shifting customer expectations, ensuring they remain competitive in an ever-changing digital landscape.

Find out more at www.DrBrianLambert.com/about