Blog:

Digital Transformed

Dr. Brian Lambert is a highly regarded sales expert in the SaaS industry with over 20 years of experience in commercial human productivity. He helps executives develop customer-centric go-to-market strategies, aligning behavioral systems across various functions to improve revenue performance. Brian transforms training, marketing, and sales departments into strategic sales enablement functions, reducing rep time to proficiency.

The Key Role of a Value Proposition in Product-Led Growth

Accelerate Product-Led Growth success with a compelling value proposition. Explore how a well-defined proposition fuels growth and empowers sales teams.

Why Team Culture is Important

Sales team culture is an elusive and often misunderstood topic. In this blog, we explore the many benefits of sales culture, how it can be

The 7 Roles of Competent Salespeople

What do all of the following have in common? These 7 roles are a must for your sales team to perform at the highest level.

The Importance of Product Marketing Support for Sales Teams

Discover the importance of product marketing leaders focusing on providing excellent service to sales teams to drive growth and success for the company.

Have a Point of View to Build Trust

If you want to be considered an expert or trusted advisor in your field, it's important to have a point of view. Having a point

How to have a sales conversation the builds trust and credibiilty

From the moment you start a conversation with your prospects, you'll want to focus on building trust and credibility. This article offers key ways to

How to Manage Executive Conversations

Executive sales conversations can be difficult and often require a different approach. When you're on the receiving end, it's important to understand how to manage

Identifying Your Ideal Customer Profile

Your ideal customer profile is a crucial step to take before you start marketing your brand. This post will explain what a profile is, why