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Digital Transformed

Dr. Brian Lambert is a highly regarded sales expert in the SaaS industry with over 20 years of experience in commercial human productivity. He helps executives develop customer-centric go-to-market strategies, aligning behavioral systems across various functions to improve revenue performance. Brian transforms training, marketing, and sales departments into strategic sales enablement functions, reducing rep time to proficiency.

Developing an Enterprise Data Strategy

Developing Your Data Strategy: A CIO Call to Action Data is a crucial resource for fostering innovation and maintaining a competitive edge. To fully unlock its potential, more than technological advancements are required. A shift in organizational attitude and perspective is imperative. This guide not only offers ideas for transitioning from working in data silos to becoming leaders in data-driven innovation but also outlines the various stages of this transformation. Accomplishing this task involves addressing the distinct needs of each department and level within the organization while offering compelling value propositions that align with the company’s overarching goals. Establish yourself and your team as valuable partners on the path to innovation and market leadership. To get there, you will need to have discussions with the

Data Maturity Assessment – Level 5

Create a culture where data is consistently trusted and consulted. By integrating AI technology and advanced analytics into everyday activities, you may help establish an

Five Data Principles to Lead By

Critical data principles influence every part of the organization to effectively use data in accordance with its primary strategies, ultimately protecting the interests of its

Data Maturity Assessment – Level 4

Level 4 – Business Process Improvement Data Strategy Goal: GovernData Maturity: Repeatable and Managed approach to enterprise data management IT Builder: The focus on data

Digital First, Job Second

New technologies, especially AI and automation, are transforming how we live, work, and interact. Amidst this change, one message stands out loud and clear: Digital

A Guide to Generative AI

Generative AI enhances search capabilities, resulting in streamlined, effective, and efficient business processes. Sales teams can shift their focus from tedious paperwork to strategic planning.

Innovation: Survive or Thrive?

Implementing effective strategies involves fostering cross-functional collaboration, dedicating resources to innovation initiatives, and securing leadership endorsement.

Data Maturity Assessment – Level 3

Level 3 – Shared Service Value Optimization Data Strategy Goal: Adjust Data Maturity: Approach to enterprise data management Defined and implemented IT Builder: At Level

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How can I help?

I collaborate with product, marketing, and sales teams to simplify complexity and optimize go-to-market execution, driving customer-centric business strategies that deliver real impact. By helping organizations transition from the knowledge age to the digital age, I empower teams to achieve digital mastery and thrive in today’s fast-evolving business landscape. Let’s work together to unlock new growth and innovation.