Digital Transformed

Dr. Brian Lambert is a highly regarded sales expert in the SaaS industry with over 20 years of experience in commercial human productivity. He helps executives develop customer-centric go-to-market strategies, aligning behavioral systems across various functions to improve revenue performance. Brian transforms training, marketing, and sales departments into strategic sales enablement functions, reducing rep time to proficiency.


Exploring the Latest Trends in Digital Transformation

Discover the forefront of innovation with our comprehensive guide on the latest trends in digital transformation, revolutionizing how businesses and societies operate.

The landscape of digital transformation is ever-evolving, characterized by rapid advancements in technology and shifts in business strategies. As organizations worldwide strive to stay relevant in a digitally dominated environment, understanding the latest trends becomes not just beneficial but essential. This article delves into the most significant trends shaping the digital transformation journey today, offering insights and forecasts for the future.

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Business Elasticity through Data-Driven Strategies and AI

In the modern business landscape, characterized by rapid change and uncertainty, the concept of “elasticity” emerges as a fundamental component for enduring success. Elasticity, in
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What Are You Looking For? Navigating the Quest for Deep Understanding in the Age of Quick Answers

As a sales and marketing leader in today’s fast-paced digital landscape, you’re constantly navigating the challenging waters of information gathering. This article addresses you directly,
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Unlocking Insights from Big Data

The Power of AI + Search in Decision-Making Embracing AI is not merely about technological adaptation or embedding a feature into a product; it’s a
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Take a Data-Driven Approach to Sales and Marketing

The landscape of corporate strategy, particularly in sales and marketing, is undergoing a profound transformation and is increasingly anchored in data-driven methodologies. This evolution is
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Enabling an Agile and Resilient Enterprise in the AI Age

Dismantling organizational silos to accelerate AI-enabled digital transformation requires a revisit of the organization’s middle tier across all divisions and departments—the essential arena for translating
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From Data-Informed to AI Data-Driven Decision Making

Businesses must keep up with the rapidly changing trends and advancements to stay ahead of the competition. Integrating artificial Intelligence (AI) and advanced search analytics
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Why All Leaders Must Learn AI-Driven Strategies

The idea that only IT experts or data scientists can handle and analyze data is out-of-date and not useful in today’s fast-paced business world. In
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