Blog:

Digital Transformed

Dr. Brian Lambert is a highly regarded sales expert in the SaaS industry with over 20 years of experience in commercial human productivity. He helps executives develop customer-centric go-to-market strategies, aligning behavioral systems across various functions to improve revenue performance. Brian transforms training, marketing, and sales departments into strategic sales enablement functions, reducing rep time to proficiency.

Harnessing the Chaos

How Chaos Theory Illuminates the Complexities of Tech and Organizational Dynamics The word “chaos” is often linked to disorder and unpredictable outcomes in the fields of business and technology. Embracing chaos theory, however, offers an alternative perspective that sees chaos as an abundant source of insight and pattern rather than an indication of an out-of-control circumstance. This blog explores how an understanding of chaos theory may inform technology leaders that, despite the seeming randomness, there are patterns that can be adjusted, which may assist them in managing the complexities of their industry and internal organizational dynamics. Chaos Theory: What Is It? Chaos theory researchers are interested in the behavior of dynamical systems under conditions where they are susceptible to their initial conditions, a phenomenon referred

Data Drag Definition

Breaking Free from Data Drag

Enabling AI Initiatives with Data Integrity and Governance In a digital-first world, data is the bedrock of every strategic move. Yet many organizations need help

Embracing Complexity through Three Transformative Forces

Complexity is not only about being complicated; instead, it refers to a profound interaction of causes and repercussions that defy easy prediction or control, just

AI Maturity Model

Five Perspectives on AI Maturity

As artificial intelligence (AI) transforms industries, its impact on organizations varies based on strategic objectives, AI maturity and approach, and leadership vision. For executives in

AI Investments

Why AI Investments Are Falling Short

Artificial Intelligence (AI) holds unparalleled potential to revolutionize industries, from automating routine tasks to delivering real-time insights and enabling hyper-personalized customer experiences. Yet, despite billions

Digital Data Maturity

Tool: Assessing the Maturity of Your Data Strategy

This tool provides a methodology for evaluating an organization's current data management capabilities and lists specific steps that may be performed to increase data maturity.

AI powered application

Building an AI Powered Application

Recently, I was approached by a company that aimed to enhance its enterprise sales enablement by evolving to an AI powered application that streamline processes,

Data Maturity Assessment – Level 6

Create a culture where data is consistently trusted and consulted. By integrating AI technology and advanced analytics into everyday activities, you may help establish an

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How can I help?

I collaborate with product, marketing, and sales teams to simplify complexity and optimize go-to-market execution, driving customer-centric business strategies that deliver real impact. By helping organizations transition from the knowledge age to the digital age, I empower teams to achieve digital mastery and thrive in today’s fast-evolving business landscape. Let’s work together to unlock new growth and innovation.