Going to work every day and following well-known processes may seem boring sometimes but salespeople do not often realize how important they are to an organization. Whether it is inbound or outbound marketing, salespeople keep companies running and they are the linking piece between the company and the potential buyers.
Let’s take a look at the 5 top reasons why salespeople are irreplaceable.
- STAKEHOLDERS DEPEND ON SALESPEOPLE
Stakeholders are often seen as the top of the pyramid; and they are. However, their success heavily depends on the sales force. In terms of importance to an organization, salespeople are equally important to the stakeholders.
So the next time you go on to do your job, remember that what you do matters. You are not just a number but rather an important part of your organization.
- SALESPEOPLE EXECUTE TRANSACTIONS
The sales team is responsible for converting prospects into buyers and they are often the same people that take care of the transactions. Transactions are a piece of the puzzle on their own and the salesperson is the mover of that transaction through all of its various stages.
They reach out to prospects, they communicate value, they persuade while communicating that value, they convert and they execute the transaction when the prospect is ready to move forward.
- THEY MOVE KNOWLEDGE FROM THEIR ORGANIZATION TO THE BUYER
The salesperson is the bearer of value. They communicate with the prospect and they explain how their solution fits in their problem, how their service can make their prospect’s organization a more profitable company.
Getting past that stage and when the prospect is ready to move forward, the salesperson moves the complete package of knowledge, their service, to their buyer, hopefully delivering much more value than they initially promised.
- THEY WILL NOT BE REPLACED BY TECHNOLOGY
Technology is advancing quite fast and there are many people losing their jobs as their services are being replaced by robots and algorithms. But people don’t just buy by applying their logic but also unconsciously being influenced by their emotions. Emotion is what still keeps the selling process human, therefore, making salespeople useful.
Maybe if decision makers are replaced by algorithms, salespeople will go extinct as well but that’s probably not going to happen any time soon since making important decisions is not the same as performing repetitive tasks within an organization.
- SALESPEOPLE ARE RESILIENT AND HARDWORKING
The nature of the job itself requires people that demonstrate mental resiliency. Salespeople get rejected over and over again but they have to stay strong and keep going, while also improving their sales process along the way.
If you don’t have that resiliency, you are going to be kicked out. Not by your manager but by the nature of the job itself. Just like it’s unlikely to see a tall guy being a champion in gymnastics, people without that kind of mental resiliency won’t survive in sales.
CONCLUSION
Being a salesperson is not an easy job to do and only the fittest will survive, no matter how harsh that sounds. If you are one of those people, be proud of yourself and keep improving your skills while being proud of yourself for what you do.
