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Dr. Brian Lambert

Detangler | Digital First Advocate

Dr. Brian Lambert is a bold thought leader in digital transformation and AI-driven leadership. With over two decades of experience in human productivity, organizational behavior, and go-to-market strategy, he helps executives prioritize digital skills, align organizational systems, and develop customer-centric strategies to drive growth and accelerate digital initiatives.

Through his Digital First, Job Second philosophy, Brian equips leaders and teams with the digital mastery needed to navigate the complexities of today’s business environment, ensuring they remain competitive and resilient in an AI-driven world.

Known for his ability to spur customer-centric action, Brian is often brought in to challenge the status quo, help companies differentiate from their competition, and lead them through digital transformation to ensure long-term success.

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Latest Videos

Unlocking Mental Resilience: Mastering the Mind for Positive Change

Perfect for anyone looking to enhance their mental fortitude and embrace life’s challenges positively. Hit play and embark on your journey towards a more resilient, empowered self with ‘Pioneering Positives.’ Don’t forget to like, share, and subscribe for more motivational content!”

Unveiling AI's Hidden Potential

In this captivating video, we delve into the intriguing realm of Artificial Intelligence (AI) – uncovering its evolution, diverse applications, and profound impact on our lives. Join us on this enlightening journey to understand why AI is a crucial part of our future. Don’t miss out on exploring the history and significance of What is AI that shapes our world today. Like and share this video to spread the knowledge!

Published Books

Brian has worked in the technology and enablement field for over 15 years.  He is the author of multiple books that focus on the intersection of strategy and execution.  As a result, he is a highly sought-after speaker, practitioner, and consultant.

AI Lead Dr Brian Lambert, PHD

The AI Lead

Overcoming data drag to accelerate digital dominance by Brian Lambert

Sales Chaos

Using agility selling to think and sell diffidently by Tim Ohai & Brian Lambert

World Class Selling

New sales competencies by Brian Lambert, Tim Ohai & Eric Kerkhoff

Dr Brian Lambert, PhD

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Latest Blogs

Embracing Complexity through Three Transformative Forces

Complexity is not only about being complicated; instead, it refers to a profound interaction of causes and repercussions that defy easy prediction or control, just like in natural systems.

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AI Maturity Model

Five Perspectives on AI Maturity

As artificial intelligence (AI) transforms industries, its impact on organizations varies based on strategic objectives, AI maturity and approach, and leadership vision. For executives in
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AI Investments

Why AI Investments Are Falling Short

Artificial Intelligence (AI) holds unparalleled potential to revolutionize industries, from automating routine tasks to delivering real-time insights and enabling hyper-personalized customer experiences. Yet, despite billions
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Digital Data Maturity

Tool: Assessing the Maturity of Your Data Strategy

This tool provides a methodology for evaluating an organization's current data management capabilities and lists specific steps that may be performed to increase data maturity.
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AI powered application

Building an AI Powered Application

Recently, I was approached by a company that aimed to enhance its enterprise sales enablement by evolving to an AI powered application that streamline processes,
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