Dr. Brian Lambert
Detangler | Digital First Advocate
Dr. Brian Lambert is a bold thought leader in digital transformation and AI-driven leadership. With over two decades of experience in human productivity, organizational behavior, and go-to-market strategy, he helps executives prioritize digital skills, align organizational systems, and develop customer-centric strategies to drive growth and accelerate digital initiatives.
Through his Digital First, Job Second philosophy, Brian equips leaders and teams with the digital mastery needed to navigate the complexities of today’s business environment, ensuring they remain competitive and resilient in an AI-driven world.
Known for his ability to spur customer-centric action, Brian is often brought in to challenge the status quo, help companies differentiate from their competition, and lead them through digital transformation to ensure long-term success.

Latest Videos
Unlocking Mental Resilience: Mastering the Mind for Positive Change
Perfect for anyone looking to enhance their mental fortitude and embrace life’s challenges positively. Hit play and embark on your journey towards a more resilient, empowered self with ‘Pioneering Positives.’ Don’t forget to like, share, and subscribe for more motivational content!”
Unveiling AI's Hidden Potential
In this captivating video, we delve into the intriguing realm of Artificial Intelligence (AI) – uncovering its evolution, diverse applications, and profound impact on our lives. Join us on this enlightening journey to understand why AI is a crucial part of our future. Don’t miss out on exploring the history and significance of What is AI that shapes our world today. Like and share this video to spread the knowledge!
Playlist: Digital Matters: Building Blocks to a Better You and a Stronger
Published Books
Brian has worked in the technology and enablement field for over 15 years. He is the author of multiple books that focus on the intersection of strategy and execution. As a result, he is a highly sought-after speaker, practitioner, and consultant.

The AI Lead
Overcoming data drag to accelerate digital dominance by Brian Lambert

Sales Chaos
Using agility selling to think and sell differently by Tim Ohai & Brian Lambert

World Class Selling
New sales competencies by Brian Lambert, Tim Ohai & Eric Kerkhoff

Join My List
Sign up and get all the latest, ad-free blogs, trends and news sent to your inbox.
Latest Blogs
Harnessing the Chaos
How Chaos Theory Illuminates the Complexities of Tech and Organizational Dynamics The word “chaos” is often linked to disorder and unpredictable outcomes in the fields of business and technology. Embracing chaos theory, however, offers an alternative perspective that sees chaos as an abundant source of insight and pattern rather than an indication of an out-of-control circumstance. This blog explores how an understanding of chaos theory may inform technology leaders that, despite the seeming randomness, there are patterns that can be adjusted, which may assist them in managing the complexities of their industry and internal organizational dynamics. Chaos Theory: What Is It? Chaos theory researchers are interested in the behavior of dynamical systems under conditions where they are susceptible to their initial conditions, a phenomenon referred to as the “butterfly effect.” This sensitivity makes long-term prediction all but impossible since even little modifications to a system’s initial setup can lead to drastically diverse consequences. While chaos theory implies an element of unpredictability, it does not imply complete disorder inside systems. Instead, it suggests that observable and controllable underlying patterns and feedback loops govern the apparent unpredictability of chaotic systems. Technology in Relation to Chaos Theory In the quickly developing technology sector, chaos theory has practical implications for complexity management. When new technologies emerge and systems become more interconnected, even minor changes can have disproportionately large consequences on the overall system. This sensitivity might be frightening, but it also offers opportunities for well-considered actions to make a significant impact. Tech leaders must