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Dr. Brian Lambert

Author | Detangler | Change Agent

Dr. Brian Lambert is a highly regarded digital transformation expert with over two decades of experience in human productivity, organizational behavior, and go-to-market strategy. He helps executives develop customer-centric strategies, aligning behavioral systems across various functions to improve revenue performance and accelerate digital initiatives. Brian works alongside leaders and teams to evolve messaging,  technology, processes, and tools in support of buyer-centric strategies.  

He’s often brought in to accelerate business strategies and help companies differentiate from their competition.

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Latest Videos

Unlocking Mental Resilience: Mastering the Mind for Positive Change

Perfect for anyone looking to enhance their mental fortitude and embrace life’s challenges positively. Hit play and embark on your journey towards a more resilient, empowered self with ‘Pioneering Positives.’ Don’t forget to like, share, and subscribe for more motivational content!”

Unveiling AI's Hidden Potential

In this captivating video, we delve into the intriguing realm of Artificial Intelligence (AI) – uncovering its evolution, diverse applications, and profound impact on our lives. Join us on this enlightening journey to understand why AI is a crucial part of our future. Don’t miss out on exploring the history and significance of What is AI that shapes our world today. Like and share this video to spread the knowledge!

Recently Published Books

Brian has worked in the technology and enablement field for over 15 years.  He is the author of multiple books that focus on the intersection of strategy and execution.  As a result, he is a highly sought-after speaker, practitioner, and consultant.

The AI Lead

Overcoming data drag to accelerate digital dominance by Brian Lambert

Sales Chaos

Using agility selling to think and sell diffidently by Tim Ohai & Brian Lambert

World Class Selling

New sales competencies by Brian Lambert, Tim Ohai & Eric Kerkhoff

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Latest Blogs

Cultivating Growth Through Multiplicative Collaboration

Collaboration at its finest goes beyond mere cooperation, demonstrating the power of working together to achieve results that far surpass what individuals can accomplish on their own

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Transformational Leadership

This article explores how effective leadership creates an environment where taking calculated risks is not only accepted but also essential for driving innovation.
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The comfort zone challenge is real. What happens next?

The capacity to pivot and change is no longer just an edge in the digital age; it is essential. Adopting these seven principles gives you
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This Magic Number is Holding You Back

We all use data segmentation as a strategy to simplify cognitive processing and retention. It involves segmenting information into categorical “chunks” to navigate constraints.
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Customer-Centricity

Customers today expect more than just products — they want personalized experiences, quick resolutions, and meaningful interactions.
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