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Dr. Brian Lambert

Author | Detangler | Change Agent

Dr. Brian Lambert is a highly regarded digital transformation expert with over two decades of experience in human productivity, organizational behavior, and go-to-market strategy. He helps executives develop customer-centric strategies, aligning behavioral systems across various functions to improve revenue performance and accelerate digital initiatives. Brian works alongside leaders and teams to evolve messaging,  technology, processes, and tools in support of buyer-centric strategies.  

He’s often brought in to accelerate business strategies and help companies differentiate from their competition.

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Latest Videos

Unlocking Mental Resilience: Mastering the Mind for Positive Change

Perfect for anyone looking to enhance their mental fortitude and embrace life’s challenges positively. Hit play and embark on your journey towards a more resilient, empowered self with ‘Pioneering Positives.’ Don’t forget to like, share, and subscribe for more motivational content!”

Unveiling AI's Hidden Potential

In this captivating video, we delve into the intriguing realm of Artificial Intelligence (AI) – uncovering its evolution, diverse applications, and profound impact on our lives. Join us on this enlightening journey to understand why AI is a crucial part of our future. Don’t miss out on exploring the history and significance of What is AI that shapes our world today. Like and share this video to spread the knowledge!

Recently Published Books

Brian has worked in the technology and enablement field for over 15 years.  He is the author of multiple books that focus on the intersection of strategy and execution.  As a result, he is a highly sought-after speaker, practitioner, and consultant.

The AI Lead

Overcoming data drag to accelerate digital dominance by Brian Lambert

Sales Chaos

Using agility selling to think and sell diffidently by Tim Ohai & Brian Lambert

World Class Selling

New sales competencies by Brian Lambert, Tim Ohai & Eric Kerkhoff

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Latest Blogs

Innovation: Survive or Thrive?

Implementing effective strategies involves fostering cross-functional collaboration, dedicating resources to innovation initiatives, and securing leadership endorsement.

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Data Maturity Assessment – Level 3

Level 3 – Shared Service Value Optimization Data Strategy Goal: Adjust Data Maturity: Approach to enterprise data management Defined and implemented IT Builder: At Level
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It’s Time for Data-Driven Recognition

Data plays a crucial role in ensuring fair recognition and rewards for achievements. Embracing this approach creates a culture of fairness, motivating employees by acknowledging
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Data Maturity Assessment: Level 2 

Level 2 – Strategy for Value Delivery Data Strategy Goal: Activate Data Maturity: Developing an approach to enterprise data management IT Builder: As organizations get
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Driving the Innovation Process

Operating in the digital age requires businesses to adapt quickly to changing trends, breakthroughs in technology, and shifting consumer preferences
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