Welcome

Dr. Brian Lambert

Detangler | Digital First Advocate

Dr. Brian Lambert is a bold thought leader in digital transformation and AI-driven leadership. With over two decades of experience in human productivity, organizational behavior, and go-to-market strategy, he helps executives prioritize digital skills, align organizational systems, and develop customer-centric strategies to drive growth and accelerate digital initiatives.

Through his Digital First, Job Second philosophy, Brian equips leaders and teams with the digital mastery needed to navigate the complexities of today’s business environment, ensuring they remain competitive and resilient in an AI-driven world.

Known for his ability to spur customer-centric action, Brian is often brought in to challenge the status quo, help companies differentiate from their competition, and lead them through digital transformation to ensure long-term success.

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Latest Videos

Unlocking Mental Resilience: Mastering the Mind for Positive Change

Perfect for anyone looking to enhance their mental fortitude and embrace life’s challenges positively. Hit play and embark on your journey towards a more resilient, empowered self with ‘Pioneering Positives.’ Don’t forget to like, share, and subscribe for more motivational content!”

Unveiling AI's Hidden Potential

In this captivating video, we delve into the intriguing realm of Artificial Intelligence (AI) – uncovering its evolution, diverse applications, and profound impact on our lives. Join us on this enlightening journey to understand why AI is a crucial part of our future. Don’t miss out on exploring the history and significance of What is AI that shapes our world today. Like and share this video to spread the knowledge!

Recently Published Books

Brian has worked in the technology and enablement field for over 15 years.  He is the author of multiple books that focus on the intersection of strategy and execution.  As a result, he is a highly sought-after speaker, practitioner, and consultant.

AI Lead Dr Brian Lambert, PHD

The AI Lead

Overcoming data drag to accelerate digital dominance by Brian Lambert

Sales Chaos

Using agility selling to think and sell diffidently by Tim Ohai & Brian Lambert

World Class Selling

New sales competencies by Brian Lambert, Tim Ohai & Eric Kerkhoff

Dr Brian Lambert, PhD

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Latest Blogs

Five Data Principles to Lead By

Critical data principles influence every part of the organization to effectively use data in accordance with its primary strategies, ultimately protecting the interests of its customers and improving performance.

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Data Maturity Assessment – Level 4

Level 4 – Business Process Improvement Data Strategy Goal: GovernData Maturity: Repeatable and Managed approach to enterprise data management IT Builder: The focus on data
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Digital First, Job Second

New technologies, especially AI and automation, are transforming how we live, work, and interact. Amidst this change, one message stands out loud and clear: Digital
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A Guide to Generative AI

Generative AI enhances search capabilities, resulting in streamlined, effective, and efficient business processes. Sales teams can shift their focus from tedious paperwork to strategic planning.
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Innovation: Survive or Thrive?

Implementing effective strategies involves fostering cross-functional collaboration, dedicating resources to innovation initiatives, and securing leadership endorsement.
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